— THE PROJECT
PLENTY™ — a circular B2B platform that converts luxury deadstock into a verified, tradeable digital asset. Inspired by Alexander McQueen's final collection, The Horn of Plenty (FW 2009), the platform addresses a $50-billion annual problem: unsold luxury inventory that is stored, burned, or destroyed. Three roles meet on the platform — fashion houses with excess stock, independent designers sourcing verified materials, and sustainability officers tracking ESG metrics across supply chains.
— THE APPROACH
Plenty is built to feel like an archive a curator would open — calm, navigable, rich. The product reads as an interface first, transactional second. Inventory is presented like editorial pages, with provenance, weight, and history attached to every piece. Every physical garment receives a unique digital ID through QR scanning and AI-powered authentication; transactions log automatically, so ESG reports generate themselves with zero manual effort. UX, UI, system design, and art direction delivered as one editorial system.
— MAKING
The reference point was Alexander McQueen's final collection — The Horn of Plenty, FW 2009 — a runway built on the wreckage of fashion's own excess. The platform was built on the same observation: unsold luxury inventory is a $50-billion annual problem, and most of it is stored, burned, or destroyed.
PLENTY turns deadstock into a verified, tradeable digital asset. Three roles meet on the platform — fashion houses with excess stock, independent designers sourcing verified materials, and sustainability officers tracking ESG metrics across supply chains. Every physical garment receives a unique digital ID through QR scanning and AI-powered authentication; transactions are logged automatically, so ESG reports generate themselves.
Identity, UX, UI, system design and art direction were delivered as a single editorial system. The interface borrows the register of an archive a curator would open rather than a marketplace. The work argues that circular fashion can be addressed through infrastructure rather than through advocacy — the same problem, answered with system design instead of sermon.