Digital Product · Brand System · B2B Platform · Design Tokens
PLENTY™
A circular B2B platform for luxury deadstock.
What needed to exist.
The luxury fashion industry destroys an estimated $50 billion of inventory every year. Three audiences are stuck inside this broken system — fashion houses with nowhere to send excess, designers who cannot verify what they buy, sustainability officers with zero supply-chain visibility. The brief was to design a platform that gives every physical garment a unique digital ID — scanned, verified, listed, sold, with ESG data logged automatically.
How the system was built.
Concept inverted from Alexander McQueen Fall/Winter 2009 — The Horn of Plenty — where abundance was staged as destruction. The platform turns the inversion: destruction becomes circulation. Every garment receives an authenticity score and a permanent record. Interface architecture follows brutalist editorial logic — dense data, restrained typography, no decoration. Dark UI as default, three audiences with three permission scopes, edge cases (No Materials Found / Trace Lost / All Destructed) treated as first-class screens, not afterthoughts.
Wordmark, typography, color.
Wordmark
The wordmark is set in compressed sans-serif with a registered-trademark seal — a deliberate gesture toward industrial certification, not luxury aesthetics. The trademark mark functions as an authenticity stamp.
Typography
Type is divided into two registers: a structural sans-serif for interface and dense data; a serif for editorial moments and brand voice. The pairing reads as platform plus publication.
Palette
Dark UI as the default state. Color is reserved for status: verified, pending, destructed. The palette is industrial and restrained — graphite, paper, signal red.
How the system lives.
“Abundance, when measured, becomes circulation.”
What the system became.
A platform that takes destruction off the table by making every garment financially worth more inside the system than outside it. Identity, design tokens, dark interface, and brand voice composed into a single coherent operating logic.
- 3 user types with distinct permission scopes
- Custom design token system across 47 components
- Edge cases treated as first-class screens
- Year
- 2026
- Status
- Speculative
- Studio
- Devoco Studio
- Role
- Designer & Founder
- Categories
- Digital Product · Brand System · B2B Platform · Design Tokens
Deliverables
- Brand strategy
- Wordmark and identity system
- Design tokens (typography, color, spacing, motion)
- Component library
- Web application UI
- Mobile interface
- Edge case design
- Brand voice
- OOH application
Brand Identity · Editorial
ÉPOQUE
Paris heritage real estate. Where rooms remember.
