ÉPOQUE

Paris heritage real estate. Where rooms remember.

01 — The Brief

What needed to exist.

Parisian heritage real estate is sold in two registers: corporate luxury or museum-stiff. Neither addresses the actual buyer — someone choosing to live inside a hundred-year-old building because of what the building remembers. The brief was to position heritage residences as documents of light and time, not as financial products with stone facades.

02 — The Approach

How the system was built.

Strategy first: we don’t sell properties, we curate heritage. Wordmark built on the classical proportions of Sabon (Jan Tschichold) with explicit typographic markup — ascender, cap height, x-height, baseline — exposed as part of the visual system. Photography directed around a single brief: document the behavior of light over time. Digital ecosystem of three mobile screens, archival layouts, print specifications carried into screen.

03 — Identity

Wordmark, typography, color.

Wordmark

The wordmark is set in Sabon — Jan Tschichold’s 1967 design for harmonized print typography — with explicit baseline grid markings exposed below the wordmark. Typography becomes part of the signage, not hidden craft.

ÉPOQUE type system — Sabon paired with Neue Haas Unica

Typography

Sabon for body and editorial, Neue Haas Unica for navigation and metadata. Two voices: archival and contemporary, joined by a shared respect for the page.

Palette

Alabaster Paper#EFEAE0

Graphite Ink#1F1D1A

Deep Sage#3F4A3A

A palette named after materials, not colors. Alabaster paper, graphite ink, deep sage — values borrowed from architectural specification rather than brand mood boards.

04 — Application