[—06] JOURNAL
Field notes, in writing.
Occasional issues from the practice — on positions, refusals, and the slow operations that make the work possible. Published when something asks to be put down. Not before.
- N°.003MAY 2026
Identity ends in the browser
A brand system that stops at Figma is a description of a brand, not the brand.
A 7-MINUTE READ.→003Identity ends in the browserA brand system that stops at Figma is a description of a brand, not the brand.A 7-MINUTE READ.MAY 2026→ - N°.002APRIL 2026
What a brand identity actually contains
The list founders ask for is the wrong list.
A 9-MINUTE READ.→002What a brand identity actually containsThe list founders ask for is the wrong list.A 9-MINUTE READ.APRIL 2026→ - N°.001MARCH 2026
Why I refuse calls
What writing forces that talking allows you to defer.
A 5-MINUTE READ.→001Why I refuse callsWhat writing forces that talking allows you to defer.A 5-MINUTE READ.MARCH 2026→
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