— 01
Inquiry.
You write. Tell me what you're building, where it sits today, and what you're trying to move. I reply within forty-eight hours with a few questions.
— PROCESS
How an engagement runs.
Five steps from first message to handoff. The whole process happens in writing — briefs, decisions, revisions. No calls, no real-time pressure, no scope creep.
— 02
Proposal.
After one or two written exchanges, I send a fixed-price proposal with scope, deliverables, and timeline. No surprises later, no scope creep, no hourly billing.
— 03
Deposit & brief.
Fifty percent deposit confirms the engagement. The brief is finalised in writing — what the work must do, what it must refuse, who it speaks to.
— 04
Delivery.
Async by default. Drafts, revisions, decisions — all in writing. You read on your time, I work on mine. Two rounds of revisions per phase, included.
— 05
Handoff.
Final files, source assets, brand guidelines where applicable. For coded sites: GitHub access, deploy, and a written handover document.
— FAQ
On the work itself.
How long does an engagement take from first note to handoff?
Depends on scope. Focused single-deliverable work runs one to three weeks. A full brand or product engagement runs four to eight weeks. Ongoing partnerships run three to six months minimum, structured per quarter. The five steps are not equal length — strategy and identity tend to take the longer share, application and handoff move faster once the system is set.
How many rounds of revision are included?
Defined per engagement, in the written scope. Typically one to two structured rounds for fixed-scope projects; open within the agreed scope per quarter for ongoing partnerships. A round is a structured response to deliverables in writing, not a casual back-and-forth. Out-of-scope changes are quoted separately rather than absorbed silently.
What does the client provide at each step?
Step 01 (Brief) — written context: who, what, where it stands, what's unresolved. Step 02 (Strategy) — feedback on the written position before visuals start. Step 03 (System) — calibration on type, color, voice as they emerge. Step 04 (Application) — final inputs (copy, images, accounts) for the touchpoints in scope. Step 05 (Handoff) — receiving files, brand book, and any onboarding notes for your team.
What happens if the brief shifts mid-engagement?
Small drift gets absorbed. Material changes — new audiences, new categories, expanded deliverables — pause the active step, get re-scoped in writing, and resume on agreed terms. The studio prefers an honest pause to a silent stretch of unpaid scope creep.
How are deliverables handed off?
Working files in their native format (Figma, Adobe, Procreate as relevant), production-ready exports for the touchpoints in scope, and a written brand book covering wordmark usage, type system, color logic, voice, and motion language. Files belong to you on final payment.
What happens after handoff?
Two weeks of light support are included to answer questions from your team or your developer. Beyond that, ongoing partnership runs on a separate retainer. The studio doesn't disappear after handoff, but it also doesn't pretend a fixed-scope engagement is open-ended.
Begin — 03
A note before the work.
If the process fits what you're building, send the brief. I read every note personally and reply within 48 hours, in writing.