SKJUL at the blue hour, the three rooms dark
Work / N°.015 · Website, configurator & 3D

SKJUL

A cabin made of one room, and a website made of the same room.

A modular house

is bought before

it exists.

So the site lets people see it, change it and plan around it on their own, before anyone talks to sales.

Project details

Scope
Website · Configurator · 3D
Sector
Modular cabins · Scandinavia
By hand
Blender for the rooms, SVG and GSAP for what moves, plain JavaScript for the configurator

— The first screen

It keeps the visitor’s own time.

The cabin stands in the daylight of about 60° north, at the hour and in the season of whoever opens the site. Drag the hour and the sun goes down, the windows light and smoke rises from the stove.

— Three buyers

01 A couple, looking for a weekend place

What will it cost, everything included?

The total is on screen from the first second and opens into every line. Delivery, the crane and the piles are already in it.

02 A family, adding a guest room

Will it fit, and how big is it really?

The plan draws the house to scale in metres, and the facts under the drawing keep floor area and beds in sight.

03 A host, building to let

When can it stand on my land?

Every change moves the month it can be ready, and reserving means picking a month that still has a free slot.

— The rooms

— Rendered in Blender

SKJUL in January at the blue hour, the windows lit, spruces in snow
January, the blue hour
Inside the Live room of SKJUL: oak table, wood stove and the glass wall to the lake
The Live room, nine in the morning
SKJUL by a lake in July, the glass ends facing the water
July, by the water

— The path

Four screens from choice to reservation.

SKJUL, Choose the rooms
Choose the roomsSleep, Live and Bath, one to three, in any order. The price follows at once.
SKJUL, Change and move
Change and moveClick a room to change it where it stands, or drag it to a new place.
SKJUL, Pick a month
Pick a monthFree slots by month, then a name, an email and where it will stand.
SKJUL, Keep the sheet
Keep the sheetA build sheet in the visitor’s name, ready to print.
The configurator, from the first room to the reservation
Build your own

— Decisions

Small ones, so the big one feels easy.

  1. SKJUL, Change it where it stands
    01

    Change it where it stands

    A click on a room opens a small panel right beside it, to change its type or move it.

  2. SKJUL, Drag to reorder
    02

    Drag to reorder

    The order of the rooms is the shape of the house, so they are moved by hand, on the drawing itself.

  3. SKJUL, Add where it goes
    03

    Add where it goes

    The next room waits as an outline where it will stand. Adding is also choosing the place.

  4. SKJUL, Undo, always
    04

    Undo, always

    Removing a room is one click, and so is taking it back. Trying things costs nothing.

  5. SKJUL, Free slots by month
    05

    Free slots by month

    The workshop builds eight cabins a month. The visitor sees the free slots and picks one.

  6. SKJUL, A sheet to keep
    06

    A sheet to keep

    The reservation ends with a build sheet in the visitor’s name, to print or send to someone at home.

— Three finishes

Every choice shows its price at once.

Falu red comes with the house. Tar black and pale grey are priced by the room, and the total at the foot of the screen changes the moment one is tapped.

The configurator on a phone, the cabin in falu red, the total €142,400
Falu redIncluded
The configurator on a phone, the cabin in tar black, the total €147,200
Tar black+€1,600 a room
The configurator on a phone, the cabin in pale grey, the total €146,600
Pale grey+€1,400 a room

— Set down in a day

Piles at seven. Three rooms by one. The deck by three.

  • Screw piles, no concrete
  • Three rooms by crane
  • The deck along the glass

— July and January

The first screen in July
The first screen in January

— On the phone

Most people will meet SKJUL on a phone. There the whole site works by thumb, from the first look to the build sheet.

Try it on your phone
  1. 01

    Rooms and steps become tabs.

    On a small screen the rooms and the build steps are tapped through in place, with no long empty scroll.

  2. 02

    The house stays in view.

    In the configurator the cabin is pinned at the top while the choices scroll beneath it, so every change shows at once.

  3. The configurator on the phone, a black cabin with the total at the foot of the screen
    03

    The price rides along.

    The total and the month it can be ready stay at the foot of the screen, one tap from reserving.

  4. The build sheet on the phone, with the cabin and its plan
    04

    A sheet in the pocket.

    A month with free slots, a name and an email. The build sheet opens on the phone, ready to save.

  5. The first screen on the phone at night, the windows lit
    05

    Light to carry.

    The home page weighs about a megabyte with every render, and draws its main picture in a second and a half on a slow phone.

Every screen, by thumb
SKJUL on the phone, first screen
First screen
SKJUL on the phone, the rooms
The rooms
SKJUL on the phone, how it's made
How it's made
SKJUL on the phone, one price
One price
SKJUL on the phone, questions
Questions
SKJUL on the phone, the plan
The plan
SKJUL on the phone, inside
Inside
SKJUL on the phone, reserving
Reserving

— In numbers

768

Houses the configurator can build

39 room layouts · 3 finishes · extras

0

Clicks before the first price

The total shows on arrival

4

Screens from choice to reservation

Rooms · changes · month · sheet

100

Lighthouse on a phone

Performance · accessibility · best practices

1MB

Weight of the whole home page

Fonts, scripts and every render

0

Accessibility issues found

axe · desktop and phone

Selling something people have to picture before they buy?

I design it, build it and render it, from the first room to the live site.

← Back to workVisit the live site↗︎View on Behance↗︎